Terms of service

Last updated: 2 October 2026.

These terms apply to orders placed at waggleandink.co.uk. Please read them, together with our Delivery & Returns and Privacy pages, before ordering.

1. About us

Waggle & Ink is a trading name of AXIONOVA VENTURES LTD, a private limited company registered in England and Wales (company number 16566521). Registered office: 20 Wenlock Road, London, England, N1 7GU. Trading and correspondence address: 61 Bridge Street, Kington, HR5 3DJ, United Kingdom. Email: hello@waggleandink.co.uk. The seller, and the party you contract with, is AXIONOVA VENTURES LTD. Our products are made or dispatched by Printful, which prints and dispatches our products from its UK facility.

2. Your order and our contract

  • When you place an order you'll receive an email acknowledging it. The contract is formed when we send a confirmation that your order has been accepted / is being made, or when we dispatch it, whichever is earlier.
  • We may decline an order (for example if an item is unavailable, a pricing error is obvious, or we suspect fraud). If we do, we'll tell you and refund any payment in full.
  • We sell to consumers in the UK only.

3. Prices and payment

  • Prices are shown in pounds sterling. AXIONOVA VENTURES LTD is not registered for VAT, so no VAT is added and we have no VAT number. The price you see at checkout, including any delivery charge, is the total you pay - there are no hidden fees.
  • Payment is taken when you place your order, via Shopify Payments (cards, Apple Pay, Google Pay) or other methods shown at checkout.
  • If a price is obviously wrong, we'll contact you before dispatching and you can choose to go ahead at the correct price or cancel for a full refund.

4. Delivery

Delivery times are estimates; see our Delivery & Returns page. If we haven't delivered within 30 days of the contract being formed (or a later date we agreed), you can cancel and receive a full refund. The goods are your responsibility once delivered, and they become yours once we have received full payment.

5. Personalised items

  • You are responsible for checking the spelling of names and your breed/colour choices before you order. We read every order and will email you if something looks wrong, but we print what you send us.
  • Our portraits are illustrations of the breed and coat colour you choose - they are not a likeness of your individual dog.
  • We may refuse personalisation text that is offensive, infringes someone else's rights (for example a trade mark or a celebrity's name used commercially) or that we can't print legibly; we will refund you if so.
  • See our Delivery & Returns page for how cancellation works for personalised items.

6. Cancelling and returns

You have a legal right to cancel most orders within 14 days of delivery, as explained on our Delivery & Returns page. This is in addition to your rights if goods are faulty.

7. Faulty goods - your legal rights

We are under a legal duty to supply products that are of satisfactory quality, fit for purpose and as described. Your rights under the Consumer Rights Act 2015 are summarised on our Delivery & Returns page. Nothing in these terms affects your legal rights.

8. Our responsibility to you

  • If we break these terms we are responsible for loss or damage you suffer that is a foreseeable result of our breach, up to the price you paid for the product. We are not responsible for losses that were not foreseeable, or for business losses (we sell for domestic and private use only).
  • We do not exclude or limit our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence, for fraud, or for breach of your statutory consumer rights.

9. Intellectual property

The dog-breed illustrations, logo and designs on this site are original works owned by us. You may not copy or resell them.

10. Events outside our control

We are not responsible for delays caused by events outside our reasonable control (for example postal strikes or severe weather). We'll tell you, and if the delay is long you can cancel for a refund for anything not yet delivered.

11. Complaints and disputes

Please contact us first at hello@waggleandink.co.uk - we aim to reply within 2 working days. These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland you can also bring proceedings in your local courts.

12. Changes

We may update these terms; the version in force when you ordered applies to your order.